The 2021 Bollywood horror-comedy Roohi , starring Janhvi Kapoor, Rajkummar Rao, and Varun Sharma, delivered more than just supernatural thrills and laughs. It pushed creative boundaries by using fashion as a central storytelling tool.
Step-by-step reels or TikToks breaking down the smokey, sunken eye look using everyday drugstore makeup palettes.
Messy, voluminous, back-combed hair, smudged kohl eyes, and a pale, matte complexion.
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This look leverages high-contrast theatrical makeup. Deep, sunken violet and charcoal eyeshadows create hollowed-out sockets. Vein tracking around the eyes and temples adds a decaying, parasitic texture. Hair as a Narrative Tool roohi full 2021 open boobs oil show0447 min
The aesthetic is a testament to how costume design can enhance storytelling. By opting for a raw, rustic, and layered look, the film created a distinct visual identity that was both haunting and memorable. It showed that style doesn't always have to be polished to be impactful—sometimes, the most compelling fashion is that which feels lived-in, authentic, and unapologetically chaotic.
The styling in Roohi deviates from the high-gloss glamour usually associated with Bollywood. Instead, it embraces a aesthetic. The focus is on comfort, layering, and bringing a pop of personality to mundane, everyday clothing.
: Throughout the promotional tour, Janhvi explored various themes, including a stunning pink corset dress, a unique mix of a corset top and blazer dress, and a retro look that included a metallic silver backless top. Her fashion diaries from these events were so impactful that they became the subject of dedicated articles, with critics and fans eagerly cataloging each outfit.
The movie highlights the haunting beauty of antique, unpolished metal. Content focusing on heavy silver nose rings, stacked oxidized bangles, and statement earrings can tie directly into the dark, folkloric vibe of the movie. 4. Content Creation Strategy for Style Bloggers The 2021 Bollywood horror-comedy Roohi , starring Janhvi
A black thigh-high slit gown solidified her transition into a more sophisticated style diva, often styled with sleek hair and minimal accessories 1.2.2.
Her sartorial choices are wildly eclectic, ranging from an Erdem floral trench coat and a Gucci full glitter bodysuit to a Raw Mango sari with a Gucci belt or a Bibhu Mohapatra evening gown. Jaikishan is not afraid to mix high and low, luxury and local. She credits her mother as her biggest style influence and lives by the key advice she offers to others: "Comfort is the key... The clothes you wear should be empowered by your personality and your confidence and comfort in your body shape and gender".
Known for his versatility, Rajkummar complemented the leading lady by always looking sharp and well-put-together during promotional events, often in sophisticated suits and casual chic attire.
Monochromatic lehengas that stripped away heavy embroidery in favor of bold, clean silhouettes. Gen-Z Edgy Glamour Messy, voluminous, back-combed hair, smudged kohl eyes, and
The “chunari” (veil) worn as a cape or hood—a viral fashion moment in 2021—inspired many Instagram reels. It repurposes bridal fabric as protective/second-skin layering.
: The situation becomes comedic and complicated when Bhawra falls for the innocent Roohi, while Kattanni falls for the possessed spirit, Afza.
In open fashion, contrast is more important than color matching. Roohi teaches that the most stunning visual happens when you place pure red against dirty white. This is accessible to every wardrobe. You don’t need expensive brands; you need a red top and white pants.
: The ending promotes the concept of self-belief, suggesting that a woman's true liberation comes from embracing all parts of herself, even those society finds "monstrous". Conclusion