This is considered the "forefront" of the business. Service at Dutch Bros means more than just a transaction; it involves maintaining eye contact, using a friendly tone, and engaging in genuine conversation.
Dutch Bros maintains a casual but structured dress code to balance its laid-back West Coast identity with food safety regulations. While more relaxed than traditional corporate environments, the handbook enforces specific boundaries.
The company invests heavily in its crew to maintain this high-energy culture. Notable perks include:
: Reliability is non-negotiable; you must show up on time and follow proper call-out procedures. dutch bros employee handbook top
To make a massive difference in the lives of our employees, customers, and communities by providing a world-class experience one cup at a time.
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Dutch Bros is known for a relatively flexible dress code that encourages personal expression while maintaining a distinct brand image: DutchWear Requirement This is considered the "forefront" of the business
Working at a brand with a massive cult following means employees represent the company both online and offline.
: These three pillars are considered equally vital to achieving the brand's operational flow. The Dutch Creed
: Employees must follow specific appearance guidelines provided by their location. To make a massive difference in the lives
This is the ultimate differentiator. The handbook explicitly emphasizes that Dutch Bros is not just a coffee company serving people; it is a people company serving coffee. 2. Manifesting "The Dutch Luv"
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"Ride hard. Pour love. Go Dutch."
The employee handbook is an official document that outlines all the policies, procedures, and expectations for everyone working at a Dutch Bros location. It's the definitive reference for new hires and veterans alike, covering everything from the company's mission and values to specific operational guidelines. Alongside the "Mafia Manifesto" (an internal cultural guide), the handbook is a required read for all Broistas. It serves as a resource to ensure every employee can perform their job effectively and aligns with the brand's "Love All, Serve All" philosophy.
The final point of contact responsible for taking payments, handing over drinks, and delivering the final positive interaction. Quality Standards