PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Use of 4K resolution and professional-grade camera equipment.
Freya Mayer's first impression with Vixen, a prominent adult entertainment production company, has left a lasting impact on audiences and critics alike. Released on January 21, 2022, this debut performance showcases Freya Mayer's natural talent, enthusiasm, and dedication to her craft. The scene is a masterful blend of sensuality, intimacy, and chemistry, setting the tone for what promises to be an exciting career.
"Vixen.21.01.22.Freya.Mayer.Her.First.Impression" is far more than a filename. It is a catalog of a specific artistic movement in the adult industry. It signifies the high-gloss, cinematic output of the Vixen Media Group, captured on a specific date in January 2021. It introduces the Russian performer Freya Mayer, whose blonde-haired, blue-eyed look perfectly embodies the brand's "fresh-faced" ideal. Finally, the title promises a narrative focus on the power of a "first impression," a theme that the studio has mastered through its dedication to quality and artistic ambition. This single file represents a convergence of digital organization, performer identity, and a deliberate directorial philosophy aimed at redefining adult entertainment as art.
But Alex's expression didn't change. He seemed deep in thought. Vixen.21.01.22.Freya.Mayer.Her.First.Impression...
: Known for her distinct look and performances across major premium networks, she gained rapid popularity within European and American studios shortly after her debut.
"Hi, you must be Freya. I'm Alex," he said, extending a hand.
By following these recommendations, new performers can make the most of their experience on Vixen and thrive in the platform's supportive and creative environment. Use of 4K resolution and professional-grade camera equipment
This release is part of the library, a studio known for high-definition, cinematic adult content with a focus on aesthetic lighting and minimalist sets. Cast : Freya Mayer (a German performer).
Freya's path to stardom wasn't an overnight sensation. With a background in modeling, she gained valuable experience in front of the camera, honing her skills and building confidence. Her decision to join the adult industry was driven by a desire to explore her sensual side and connect with her audience on a deeper level. Vixen, recognizing her potential, offered her a chance to shine in their platform.
In her first scene, Freya played the role of a young woman who was exploring her sexuality for the first time. She was nervous but excited to be a part of the scene, and she brought a level of enthusiasm and energy that was infectious. Her chemistry with her co-star was undeniable, and the scene was praised for its authenticity and passion. The scene is a masterful blend of sensuality,
The scene follows the studio's signature style, which emphasizes: Cinematography
Freya Mayer's debut scene for Vixen, "Her First Impression," is a must-see for fans of adult entertainment. With her natural talent, charisma, and enthusiasm, Freya Mayer has quickly established herself as one of the most exciting new talents in the industry. As she continues to make waves in the world of adult entertainment, fans can expect to see more of her exciting performances in the future. Whether you're a seasoned fan of adult entertainment or just discovering the industry, Freya Mayer is a performer to watch.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
